Mediterranean CB Symposium

ScheduleEvent local time

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 <strong>4th Mediterranean CB symposium</strong></div>
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 <strong>Program</strong></div>
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 9.45: Welcome and intro<br />
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 10.00-11.20: Session 1</div>
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 - presentation 1: Charlotte Gaston-Breton (ESCP Europe)</div>
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 <em>                           How decluttering and organizing enhance consumers’ happiness?</em></div>
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 <em>                           A multicultural exploration through the KonMari method</em><br />
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 - presentation 2: Sumit Malik (IE Business School, Spain)<br />
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  <em>                           Making Yummy, Yummier! The Influence of Food Products’ Spatial Distance</em></div>
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  <em>                           within Advertisements on Consumption Desire</em></div>
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 11.20 - 11.40: coffee break</div>
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 11.40 - 13.00: Session 2</div>
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 - presentation 3: Cátia Alves (Universidade Nova de Lisboa)</div>
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                            <em>How brands influence the creative process</em><br />
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 - presentation 4: Yan Bai (IESE Business School)</div>
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 <em>                           Back to the Future:How Past Unintentional Unethical Choices Affect the Ethicality</em></div>
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 <em>                           of Future Intentional Decisions</em></div>
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 13.00 – 14.40: Lunch break<br />
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 14.40 – 16.00: Session 3<br />
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 - presentation 5: Rahil Hosseini (Universitat Pompeu Fabra)</div>
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 <em>                           The persuasive power of social presence</em></div>
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 - presentation 6: Martina Cossu (Bocconi)</div>
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 <em>                           Uncommon Beauty: Physically-disabled Models in Ads Positively Affect</em></div>
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 <em>                           Consumers’ Responses</em></div>
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 16.00 - 16.20: coffee break</div>
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 16.20 -17.00: Session 4</div>
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 Presentation 7: Vladimir Melnyk (Carlos III)</div>
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 <em>                        Who's to Blame? The Attribution of Service Failures and its Impact on Overall</em></div>
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 <em>                        Customer Satisfaction</em></div>
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Dates Event local time

Nov '18

5^th

22:00 Registrations opening

Dec '18

7^th

13:00 Registrations closing

Dec '18

10^th

09:00 Opening date

Dec '18

10^th

20:00 Closing date