Mediterranean CB Symposium

ProgramaHora local de l'esdeveniment

<div style="text-align: center;">
 <strong>4th Mediterranean CB symposium</strong></div>
<div style="text-align: center;">
 <strong>Program</strong></div>
<div>
  </div>
<div>
 9.45: Welcome and intro<br />
  </div>
<div>
 10.00-11.20: Session 1</div>
<div>
  </div>
<div>
 - presentation 1: Charlotte Gaston-Breton (ESCP Europe)</div>
<div>
 <em>                           How decluttering and organizing enhance consumers’ happiness?</em></div>
<div>
 <em>                           A multicultural exploration through the KonMari method</em><br />
  </div>
<div>
 - presentation 2: Sumit Malik (IE Business School, Spain)<br />
 <div>
  <em>                           Making Yummy, Yummier! The Influence of Food Products’ Spatial Distance</em></div>
 <div>
  <em>                           within Advertisements on Consumption Desire</em></div>
</div>
<div>
 <br />
 11.20 - 11.40: coffee break</div>
<div>
 <br />
 11.40 - 13.00: Session 2</div>
<div>
 <br />
 - presentation 3: Cátia Alves (Universidade Nova de Lisboa)</div>
<div>
                            <em>How brands influence the creative process</em><br />
  </div>
<div>
 - presentation 4: Yan Bai (IESE Business School)</div>
<div>
 <em>                           Back to the Future:How Past Unintentional Unethical Choices Affect the Ethicality</em></div>
<div>
 <em>                           of Future Intentional Decisions</em></div>
<div>
 <br />
 13.00 – 14.40: Lunch break<br />
  </div>
<div>
 14.40 – 16.00: Session 3<br />
  </div>
<div>
 - presentation 5: Rahil Hosseini (Universitat Pompeu Fabra)</div>
<div>
 <em>                           The persuasive power of social presence</em></div>
<div>
 - presentation 6: Martina Cossu (Bocconi)</div>
<div>
 <em>                           Uncommon Beauty: Physically-disabled Models in Ads Positively Affect</em></div>
<div>
 <em>                           Consumers’ Responses</em></div>
<div>
 <br />
 16.00 - 16.20: coffee break</div>
<div>
 <br />
 16.20 -17.00: Session 4</div>
<div>
 <br />
 Presentation 7: Vladimir Melnyk (Carlos III)</div>
<div>
 <em>                        Who's to Blame? The Attribution of Service Failures and its Impact on Overall</em></div>
<div>
 <em>                        Customer Satisfaction</em></div>
<br />

Dates Hora local de l'esdeveniment

nov '18

22:00 Obertura d'inscripcions

des '18

13:00 Tancament d'inscripcions

des '18

09:00 Data d'inici

des '18

20:00 Data de finalització